Contact & Account Management

Record detailed information for customers and vendors, both at the company-level (Accounts) and for individuals (Contacts). Empower representatives to provide a high level of customer service with a complete record of customer communications, including phone calls, e-mails, meetings and presentations. Easily review upcoming activities, sales opportunities, attached documents and integrated information from other databases, all from a comprehensive Main Contact Screen.

MAS CRM includes fully-integrated scheduling and task management to track both internal and customer activities, including multiple participants and resources, with pop-up reminders and customizable To-Do’s and Calendars.

Sales Automation

Manage customer accounts throughout the sales cycle. Capture and import leads, distribute them and create automated follow-up reminders for qualification. Track detailed opportunity information, including competitor information, and create customized sales stages, based on projects or product lines. Use the powerful Opportunity

Management Sales Funnel to forecast future revenue, and target the most profitable accounts.

MAS CRM includes an integrated quoting system and fully-featured inventory and part management. Create quotes and print, e-mail or export them, ormerge information into Microsoft Word or Excel.

Marketing Automation

Using MAS CRM’s comprehensive marketing campaign tools, you can build lasting and profitable

customer relationships by executing effective and timely campaigns over both traditional and electronic channels. Create targeted e-mail campaigns for automated execution and follow-up and use integrated data mining and contact grouping to optimize multi-channel marketing. Realize significant value and gain lasting competitive advantage through ROI analysis. Track the effectiveness of campaigns, comparing potential and actual responses and sales, and invest your marketing dollars more effectively.

Customer Service

Empower your customer service, help desk or support staff, with an integrated system that not only tracks communications, but provides the comprehensive overview needed to improve customer satisfaction. Track inquiries and issues, build a knowledge base, create contracts and

Dashboards

MAS CRM allows the creation of customized graphical dashboards that can include activity, sales, marketing, customer service and integrated data. Users at all levels can quickly view “snapshots” of critical data in a single comprehensive screen with bar charts, pie charts, funnels, circle gauges and grids. Users can view real-time forecast status, top deals, recent sales activity, view what’s in the pipeline, marketing campaign activity, daily to-do’s and  appointments, performance gauges and more, all in one place, and even drill-down into details and optimize team effectiveness, based on real-time metrics.